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About Me

I’m T.W. Alexander, a visionary brand strategist, author, and consultant with over 20 years of experience in transforming brands and crafting compelling narratives that drive impact. My journey began as a storyteller at the age of five, when I started writing poetry that evolved into powerful brand messages, chart-topping music, and captivating novels.

Equipped with an MBA and a proven track record of helping companies save and generate millions, I bridge the world of corporate strategy and creative expression.

Today, I leverage that expertise to empower businesses that are driving change, helping them craft stories that resonate deeply with their target audiences.

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At upTWo Branding Company, we believe that words don’t just tell stories; they craft visions. We transform complex ideas into captivating narratives that enable your ideal customers to see, feel, and choose your brand as if they were selecting the perfect book from a crowded shelf. Our approach combines strategy, storytelling, and operational excellence to craft brand identities that endure, ensuring your message not only resonates but also inspires action.

20+

Combined Years of Experience

57

Projects Accomplished

1146

Cups of Coffee

120%

Effort
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Our Story

We empower purpose-driven businesses in the hospitality, small business, and creative industries

Our Vision

To be the leading luxury brand strategy partner for innovative businesses and programs in hospitality, small business, and the arts

Our Purpose

Our purpose is to add value to those who bring value to others

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